The Effect of Influencer Marketing on Purchase Intention across Various Generations
Crossref DOI link: https://doi.org/10.30845/ijbss.v16p2
Published Online: 2025-04-30
Update policy: https://doi.org/10.15640/crossmark-policy
Hsu, Yi https://orcid.org/0000-0001-9567-5155
Nawapon, Kunin https://orcid.org/0009-0004-0153-4853
License valid from 2025-04-30