Virtual influencers increase Gen Z brand engagement
Crossref DOI link: https://doi.org/10.32508/stdjelm.v8i2.1289
Published Online: 2024
Published Print: 2024
Update policy: https://doi.org/10.32508/stdjelm.crossmark
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Thi Hong Minh, Le
Thi Hong Anh, Le
Thi Hanh Nguyen, Phan
Thi Huyen Trang, Pham
Huynh Diem Phuong, Nguyen