Impulse buying behavior in livestream on Tiktok platform: Role of streamer attractiveness, social presence and sales promotion
Crossref DOI link: https://doi.org/10.32508/stdjelm.v8i2.1363
Published Online: 2024
Published Print: 2024
Update policy: https://doi.org/10.32508/stdjelm.crossmark
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Viet Nguyen, Bang
Quynh Hoang, Huong
Nu Tai Truong, Linh
Thi Bich Nguyen, Ngan