The effects of electronic word of mouth (eWOM), persuasion knowledge and celebrity endorsement in advertisements upon the purchase intention of foreign language learners
Crossref DOI link: https://doi.org/10.32508/stdjelm.v6i4.1142
Published Online: 2022
Published Print: 2022
Update policy: https://doi.org/10.32508/stdjelm.crossmark
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Huynh, Tu Thanh
Hoang, Li Ly