Green Marketing Mix Strategy using Modified Measurement Scales A Performance on Gen Y Green Purchasing Decision in Malaysia
Crossref DOI link: https://doi.org/10.35940/ijeat.A2699.109119
Published Online: 2019-10-30
Update policy: https://doi.org/10.35940/beiesp.crossmarkpolicy
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Bathmathan*, Vathana
Rajadurai, Jegatheesan