Impact of Celebrity Endorsements on Brand Loyalty in Sports Products
Crossref DOI link: https://doi.org/10.35940/ijeat.F1087.0986S319
Published Online: 2019-11-22
Update policy: https://doi.org/10.35940/beiesp.crossmarkpolicy
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Yeo, Sook Fern
Tan, Cheng Ling
Goh, Mei Ling
Toh, Heng Yet