Modeling the Relationship of Consumer Engagement and Brand Trust on Social Media Purchase Intention - A Confirmatory Factor Experimental Technique
Crossref DOI link: https://doi.org/10.35940/ijeat.F1163.0986S319
Published Online: 2019-11-22
Update policy: https://doi.org/10.35940/beiesp.crossmarkpolicy
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Jain, Dr Vipin
Goyal, Mredu
Pahwa, Dr. Manvinder Singh