Impact of Doppelganger Brand Image (DBI) on Consumer Behavior
Crossref DOI link: https://doi.org/10.35940/ijmh.C1175.115320
Published Online: 2020-11-15
Update policy: https://doi.org/10.35940/beiesp.crossmarkpolicy
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Mishra, Shivangi
Marwah, Shivika
Subby, Manu Sreelatha
Prusti, Neha