Marketing Intangibles – The Legal Quest of Quantifying the Non-Measurable
Crossref DOI link: https://doi.org/10.35940/ijmh.F0606.024620
Published Online: 2020-02-15
Update policy: https://doi.org/10.35940/beiesp.crossmarkpolicy
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Patil, Nitin S. Kondalwade
Rautdesai, Rupal