The Effect Celebrity Endorser and Brand Equity to Purchase Decision in E- Commerce Tokopedia
Crossref DOI link: https://doi.org/10.35940/ijrte.F7423.038620
Published Online: 2020-03-30
Update policy: https://doi.org/10.35940/beiesp.crossmarkpolicy
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Chandra*, Yulyanty
Willis, Roy
Windoro, Calvin
Sfenrianto,