Do consumers always prefer a smiley face? Effects of product “facial” expressions on consumer attitude
Crossref DOI link: https://doi.org/10.3724/SP.J.1042.2020.01256
Published Online: 2022-07-13
Published Print: 2020-08-01
Update policy: https://doi.org/10.1360/scp-crossmark-policy-page
XIE, Zhipeng
ZHAO, Jing
WANG, Tao
