Structures and Archetypal Content in Advertising Communication
Crossref DOI link: https://doi.org/10.3916/C37-2011-03-11
Published Online: 2011-10-01
Published Print: 2011-10-01
Update policy: https://doi.org/10.3916/crossmark-policy
García-García, Francisco
Baños-González, Miguel
Fernández-Fernández, Paloma