The «i-Generation» and its Interaction in Social Networks. An Analysis of Coca-Cola on Tuenti
Crossref DOI link: https://doi.org/10.3916/C40-2013-02-04
Published Online: 2013-03-01
Published Print: 2013-03-01
Update policy: https://doi.org/10.3916/crossmark-policy
Marta-Lazo, Carmen
Martínez-Rodrigo, Estrella
Sánchez-Martín, Lourdes