The key elements of viral advertising. From motivation to emotion in the most shared videos
Crossref DOI link: https://doi.org/10.3916/C43-2014-20
Published Online: 2014-07-01
Published Print: 2014-07-01
Update policy: https://doi.org/10.3916/crossmark-policy
Dafonte-Gómez, Alberto http://orcid.org/0000-0003-1076-4445
Publication History
Received: 2013-11-29
Accepted: 2014-01-26
Published: 2014-07-01