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The Role of Brand Authenticity on Brand Equity of Football Clubs with the Mediating Role of Brand Personality

Crossref DOI link: https://doi.org/10.52547/aassjournal.925

Published Online: 2021-07-01

Update policy: https://doi.org/10.29252/crossmark-policy

Authors

Mohammadi Argi, Akbar

,

Ehsani, Mohammad

,

Norouzi Seyed Hossini, Rasoul

,

Saffari, Marjan

,
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Journal Owner: Annals of Applied Sport Science

Journal Publisher: Annals of Applied Sport Science