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Global marketing of Formula One: Local variations and geocentric marketing mix

Crossref DOI link: https://doi.org/10.24985/ijass.2018.30.2.134

Published Online: 2018-12-31

Update policy: https://doi.org/10.24985/ijass.2018.30.2.134

Authors

Kwon, Woong

Lee, Hyun-Woo

Kim, YuKyoum
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Text and Data Mining valid from 2018-12-31
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Publication History

Received: 2018-04-20

Revised: 2018-07-25

Accepted: 2018-04-20

Published: 2018-12-31