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The effect of golf product confusion on consumer behavior through negative emotion: Focusing on moderating role of personal characteristics

Crossref DOI link: https://doi.org/10.24985/kjss.2017.28.2.390

Published Online: 2017-06-30

Update policy: https://doi.org/10.24985/kjss.2017.28.2.390

Authors

Lee, Jeoung-Hak

Lee, Ji-Hae

Cho, Hye-Kyung
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Text and Data Mining valid from 2017-06-30
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Publication History

Received: 2017-02-15

Revised: 2017-03-15

Accepted: 2017-02-15

Published: 2017-06-30