Image transfer based on exposure sequence and time gap between exposures in sport sponsorship: Testing of primacy and recency effects
Crossref DOI link: https://doi.org/10.24985/kjss.2019.30.2.318
Published Online: 2019-06-30
Update policy: https://doi.org/10.24985/kjss.2019.30.2.318
Kwon, Hyungil
Choi, Mihwa
Text and Data Mining valid from 2019-06-30
Publication History
Received: 2019-03-04
Revised: 2019-04-13
Accepted: 2019-03-04
Published: 2019-06-30