The Relationship among Professional Baseball Teams’ Integrated Marketing Communication (IMC) Attributes, Fans’ Perceived Value and Voluntary Behavior related to a Parent Company
Crossref DOI link: https://doi.org/10.24985/kjss.2023.34.1.113
Published Print: 2023
Update policy: https://doi.org/10.24985/kjss.2023.34.1.113
Text and Data Mining valid from 2023-03-31
