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The Relationship among Professional Baseball Teams’ Integrated Marketing Communication (IMC) Attributes, Fans’ Perceived Value and Voluntary Behavior related to a Parent Company

Crossref DOI link: https://doi.org/10.24985/kjss.2023.34.1.113

Published Online: 2023-03-31

Update policy: https://doi.org/10.24985/kjss.2023.34.1.113

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