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The Effects of Message Credibility and Authenticity in Sportswear Brands’ ESG Management on Consumer Behavior: The Mediating Effects of ESG Fit and Skepticism

Crossref DOI link: https://doi.org/10.24985/kjss.2024.35.3.437

Published Online: 2024-09-30

Update policy: https://doi.org/10.24985/kjss.2024.35.3.437

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