The Effects of Message Credibility and Authenticity in Sportswear Brands’ ESG Management on Consumer Behavior: The Mediating Effects of ESG Fit and Skepticism
Crossref DOI link: https://doi.org/10.24985/kjss.2024.35.3.437
Published Print: 2024
Update policy: https://doi.org/10.24985/kjss.2024.35.3.437
