The Impact of Sponsorship Contract Announcements on Stock Price Reaction: Evidence from the Korea Baseball Organization (KBO) Cases
Crossref DOI link: https://doi.org/10.24985/ijass.2024.36.2.157
Published Online: 2024-12-31
Update policy: https://doi.org/10.24985/ijass.2024.36.2.157
Kim, Hyun-Min
Kim, Hyeong Joon
Lee, Sanghak
