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How and When is a Sport Team Logo Effective?: Focusing on the Mediating Effect of Dimensions in the Stereotype Content Model and the Moderating Effect of Gender and Contextual Cue

Crossref DOI link: https://doi.org/10.24985/kjss.2025.36.1.41

Published Online: 2025-03-31

Update policy: https://doi.org/10.24985/kjss.2025.36.1.41

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