Not All Desirable Companies are Good Sponsors: Consumers' Perceptions of the Transfer of Sponsorship of Their Sports Team
Crossref DOI link: https://doi.org/10.24985/ijass.2025.37.1.82
Published Online: 2025-06-30
Update policy: https://doi.org/10.24985/ijass.2025.37.1.82
Publication History
Received: 2025-05-22
Revised: 2025-06-23
Accepted: 2025-05-22
Published: 2025-06-30